Jaguar was the primary luxurious legacy automaker to convey an electrical crossover to the US market. In October 2018, the British automaker delivered its I-Tempo EV to the primary buyer in America. Pushing 394 horsepower through a twin motor setup and reaching an EPA-rated 234 miles on a single cost, the I-Tempo was a compelling entry for its launch date.
Nevertheless, because the EV business progressed, Jaguar’s sporty electrical crossover has misplaced the aptitude it as soon as had. With choices not solely undercutting the I-Tempo’s value however providing a extra aggressive vary, charging speeds, and efficiency, Jaguar has been seeing a decline in gross sales with its EV.
However the I-Tempo by no means marked the top of the agency’s EV push. Quite, with latest investments and upcoming product launches, the I-Tempo was merely the beginning of a brand new wave of electrification for Jaguar. JLR lately introduced that it will make investments £2.25 billion ($2.9 billion) into Jaguar alone for its EV packages.
Included on this funding is a pathway to develop and produce a brand new car. One among its new automobiles will likely be a six-figure luxurious sports activities sedan aiming for round 400 miles of vary and enhanced quick charging. Jaguar says it ought to have the ability to attain 200 miles of vary in quarter-hour.
JLR’s chief artistic officer stated Jaguar’s upcoming autos will embrace 4 pillars of exuberance, fearlessness, uniqueness and progressiveness. In an interview with Autocar, CCO Gerry McGovern stated, “Being exuberant is an actual activity, as there’s nothing else round like that. Jaguars must have a jaw-dropping second, a way of wow.”
This comes after JLR introduced this April that it will make investments $16.5 million into varied packages, together with AI, autonomous driving, upgrading manufacturing services, and extra.