Ford introduced at the moment a significant worth discount of its all-electric Ford F-150 Lightning pickup in america. The value drop is as excessive as practically $10,000 or 16.6 p.c.
The corporate mentioned that it’s profiting from elevated plant capability (larger manufacturing scale permits for decreasing prices per unit) mixed with enhancing battery uncooked materials prices.
Because of the current worth reductions, the MSRP is now nearer to the preliminary stage when the mannequin was first introduced.
Ford’s Rouge Electrical Automobile Middle in Michigan is at present “quickly closed to finish closing plant upgrades,” however as soon as it returns on-line (quickly, as we perceive), it is anticipated to have a tripled annual manufacturing run charge (a goal of 150,000 Ford F-150 Lightning starting this fall).
As early as in October, the supply of built-to-order vans is anticipated to considerably enhance as nicely:
“The upgrades on the plant, mixed with enhancing battery uncooked materials prices and continued work on scaling manufacturing and value, assist make it attainable to decrease pricing throughout the F-150 Lightning line. Prospects will now have higher availability of their built-to-order truck as early as October at an MSRP nearer to preliminary Lightning pricing.”
It in all probability signifies that we must wait just a few extra months till the Ford F-150 Lightning gross sales quantity will considerably improve.
Up to date 2023 Ford F-150 Lightning costs (July 17, 2023):
The costs had been lowered by $6,079-$9,979 (6.2-16.6 p.c) relying on the trim stage. That is a really attention-grabbing consequence, which partially explains the current studies about reductions utilized by many sellers.
The best worth discount considerations the entry-level Professional model, which now begins at an MSRP of $49,995 (down $9,979 or 16.6% from $59,974).
2023 Ford F-150 Lightning MSRP worth modifications, in comparison with the earlier studies (right here and right here):
- Professional SR 18-inch: $49,995 (down $9,979 or 16.6% from $59,974)
- XLT SR 18-inch (311A): $54,995 (down $9,479 or 14.7% from $64,474)
- XLT SR 20-inch (312A): $59,995 (down $8,479 or %12.4 from $68,474)
- XLT ER 20-inch (312A ER): $69,995 (down $8,879 or 11.3% from $78,874)
- Lariat SR 20-inch: $69,995 (down $6,979 or 9.1% from $76,974)
- Lariat ER 20-inch: $77,495 (down $8,479 or 9.9% from $85,974)
- Platinum ER 22-inch: $91,995 (down $6,079 or 6.2% from $98,074)
It is value noting that on the identical time, the vacation spot and supply price elevated by $100, to $1,995.
A way more vital factor is that the Lariat ER model qualifies for the $7,500 federal tax credit score, as its MSRP is decrease than the $80,000 worth cap for the inducement. It appears additionally that almost all variations (all in addition to the Platinum) are eligible for the inducement proper now.
| Mannequin | Base Worth | Dest. Cost | Tax Credit score | Efficient Worth |
| 2023 Ford F-150 Lightning Professional SR 18-inch | $49,995 | +$1,995 | $7,500 | $44,490 |
| 2023 Ford F-150 Lightning Professional ER (fleets) 18-inch | ||||
| 2023 Ford F-150 Lightning XLT SR 18-inch | $54,995 | +$1,995 | $7,500 | $49,490 |
| 2023 Ford F-150 Lightning XLT ER 20-inch | $69,995 | +$1,995 | $7,500 | $64,490 |
| 2023 Ford F-150 Lightning Lariat SR 20-inch | $69,995 | +$1,995 | $7,500 | $64,490 |
| 2023 Ford F-150 Lightning Lariat ER 20-inch | $77,495 | +$1,995 | $7,500 | $71,990 |
| 2023 Ford F-150 Lightning Platinum ER 22-inch | $91,995 | +$1,995 | N/A | $93,990 |
Ford doesn’t cease there and affords additionally further help to draw orders:
“With ordering now open for all prospects, Ford is providing a $1,000 bonus for retail prospects who construct their very own XLT, Lariat or Platinum truck by their supplier or through ford.com from July 6 to July 31 as a part of the nationwide summer season gross sales occasion. As well as, Ford Credit score is providing eligible consumers rates of interest as little as 1.9 p.c APR for 36-months.”
Marin Gjaja, chief buyer officer, Ford Mannequin e mentioned:
“Shortly after launching the F-150 Lightning, quickly rising materials prices, provide constraints and different elements drove up the price of the EV truck for Ford and our prospects. We’ve continued to work within the background to enhance accessibility and affordability to assist to decrease costs for our prospects and shorten the wait occasions for his or her new F-150 Lightning.”