Ford CEO Jim Farley doesn’t mince phrases relating to describing potential rivals for the Blue Oval’s pickup truck enterprise, together with the upcoming Tesla Cybertruck, which he dismissed as not being an actual truck throughout a latest interview with CNBC’s Jim Cramer.
Farley stated he isn’t anxious that Elon Musk’s pickup enterprise will take his firm’s clients away, including that America loves an underdog, however relating to EV vans and vans, Ford is aware of these clients higher than anybody.
“And if he desires to design a Cybertruck for Silicon Valley folks, wonderful,” the Blue Oval firm’s head honcho stated throughout the interview. “It’s like a cool high-end product parked in entrance of a resort,” Farley continued. “However I don’t make vans like that. I make vans for actual individuals who do actual work, and that’s a special type of truck.”
The feedback come within the context of Ford being the primary automotive firm to strike a cope with Tesla to make use of its expansive Supercharger community of over 12,000 DC quick chargers throughout the US and Canada, with Ford clients having access to essentially the most dependable EV charging stations in North America beginning subsequent yr. The Michigan-based agency’s all-electric automobiles may even be fitted with the NACS plug from 2025, eliminating the necessity for an adaptor. Normal Motors and Rivian quickly adopted, placing related offers.
On this regard, Farley stated that throughout the negotiations, Tesla CEO Elon Musk was respectful however “extra due to Henry Ford than Jim Farley.”
“I’ve no downside being opportunistic relating to advantaging my clients,” Farley stated, referring to the Supercharger deal. “Our staff didn’t actually hesitate as a result of it’s good for purchasers.”
Within the first quarter of this yr, Ford’s F-150 Lightning all-electric pickup truck was offered in 4,291 models in the US, with a complete of over 20,000 models delivered because the begin of manufacturing in April 2022.
The Tesla Cybertruck remains to be in growth however manufacturing is scheduled to lastly start someday later this yr, after a number of delays attributable to the worldwide semiconductor scarcity, amongst different issues. The American EV model’s first-ever pickup has reportedly been pre-ordered by over 1.5 million folks, however it stays to be seen what number of of those will translate into finalized orders.
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