Tesla's Common Transaction Worth Was $54,660 In July, Down 20% YOY

The previous 12 months have been wild for electrical automobile costs as Tesla disrupted the market as soon as once more with its beneficiant worth cuts.

A research from Kelley Blue E-book that tracks month-to-month common transaction costs (ATPs) and the way they examine to the earlier month and the identical month from a yr prior exhibits the extent of those worth cuts and the way different automakers have reacted to Tesla’s worth reductions.

Electrical automobile common transaction costs (ATP) have been down almost 18 p.c yr over yr in July 2023 to $53,469 from $65,108 one yr in the past, led by worth cuts at market chief Tesla. The typical ATP for EVs in July was down from $53,682 in June and down from greater than $61,000 in January.   

EV ATPs are down greater than 19 p.c from their latest peak of greater than $66,000 just a bit greater than a yr in the past in June 2022.

KBB notes that the value declines within the EV phase have mirrored the stock will increase skilled by some automakers. On the finish of July, the EV phase days’ provide was close to 100 days, whereas trade days’ provide stood at 54 (knowledge excluding Tesla).


Tesla’s common transaction worth in July 2023 was $54,660, representing a large 19.9 p.c lower from July 2022 when the model’s ATP was $68,215 and a 0.8 p.c lower over June 2023’s $55,105. The July ATP was Tesla’s lowest since April 2020, with the year-over-year ATP discount being the biggest among the many automakers which might be a part of the research.

In line with KBB estimates, the decrease costs at Tesla are probably serving to with gross sales quantity, with the automaker reaching a document excessive quantity of 59,813 models in July.

“The year-over-year decline of EV ATPs has been led by Tesla slashing costs on its fashionable fashions,” stated Rebecca Rydzewski, analysis supervisor at Cox Automotive, the mother or father firm of KBB.

“Tesla costs are down almost 20% versus a yr in the past, and different EV fashions, such because the Ford F-150 Lightning, have been following Tesla’s lead. Whereas automakers report dropping cash on electrical autos, they proceed to aggressively pursue EV progress methods,” she added.

The research additionally exhibits that incentives for EVs in July have been 6.7 p.c of ATP, or $3,755. That is nearly double the common incentive for every type of autos, which stood at $2,148 in July, the best level in a yr.

Regardless of the massive discount in EV ATPs, the ATP for a brand new automobile within the US – all automobile varieties mixed – was nearly flat (up 0.4 p.c) in comparison with July 2022 at $48,334, the smallest improve in a decade.