Jaguar I-Tempo Gross sales Pale Once more In Q2 2023

Jaguar experiences 15,467 world retail automobile gross sales throughout the second quarter of 2023, which is sort of two p.c greater than a yr in the past. The Land Rover model famous a a lot larger development price of 36 p.c, permitting the broader Jaguar Land Rover group (a part of Tata Motors) to noticeably rebound to 101,994 (up 29 p.c year-over-year).

Gross sales leads to Q2 2023 and YTD:

  • Jaguar: 15,467 (up 2%) and 30,901 (up 4%)
  • Land Rover: 86,527 (up 36%) and 173,982 (up 36%)
  • Jaguar Land Rover: 101,994 (up 29%) and 204,883 (up 30%)

The all-electric Jaguar I-Tempo, however, is fading. The mannequin famous simply 1,339 models in Q2 (down 38 p.c year-over-year), which is the eighth consecutive quarter of year-over-year decline. BEV share additionally decreased from 14.3 p.c a yr in the past to eight.7 p.c not too long ago.


In the course of the first half of 2023, a complete of two,798 Jaguar I-Tempo have been offered (down 33 p.c year-over-year), which was about 9.1 p.c of the model’s complete quantity.

For reference, in 2022, Jaguar I-Tempo gross sales amounted to 7,307 (down 27 p.c year-over-year). Cumulatively, over 60,000 Jaguar I-Tempo have been offered globally.

Jaguar I-Tempo gross sales:

  • 2018: 6,893
  • 2019: 17,355
  • 2020: 16,457
  • 2021: 9,970
  • 2022: 7,307 (down 26.7%) and 11.9% share

2023 is now on monitor to grow to be the slowest yr for Jaguar I-Tempo gross sales – probably round 5,000 models.

It is arduous to be optimistic in regards to the Jaguar I-Tempo, because the 2024 mannequin yr will retain its current powertrain, whereas competitors turns into extra fierce, each on the efficiency/vary degree and with reference to pricing.


Subsequent yr ought to carry a significant change to Jaguar and Land Rover electrification, as a brand new wave of all-electric fashions will arrive. The primary shall be an all-electric Vary Rover BEV, scheduled for market launch in 2024.

Jaguar is ready to grow to be a 100% all-electric luxurious model with a number of new fashions, together with a 4-door GT (scheduled for unveiling in 2024 and assigned to the manufacturing facility in Solihull, United Kingdom).

Among the new BEVs would possibly get a driving vary of as much as 450 miles.