Jaguar experiences 15,467 world retail automobile gross sales throughout the second quarter of 2023, which is sort of two p.c greater than a yr in the past. The Land Rover model famous a a lot larger development price of 36 p.c, permitting the broader Jaguar Land Rover group (a part of Tata Motors) to noticeably rebound to 101,994 (up 29 p.c year-over-year).
Gross sales leads to Q2 2023 and YTD:
- Jaguar: 15,467 (up 2%) and 30,901 (up 4%)
- Land Rover: 86,527 (up 36%) and 173,982 (up 36%)
- Jaguar Land Rover: 101,994 (up 29%) and 204,883 (up 30%)
The all-electric Jaguar I-Tempo, however, is fading. The mannequin famous simply 1,339 models in Q2 (down 38 p.c year-over-year), which is the eighth consecutive quarter of year-over-year decline. BEV share additionally decreased from 14.3 p.c a yr in the past to eight.7 p.c not too long ago.
In the course of the first half of 2023, a complete of two,798 Jaguar I-Tempo have been offered (down 33 p.c year-over-year), which was about 9.1 p.c of the model’s complete quantity.
For reference, in 2022, Jaguar I-Tempo gross sales amounted to 7,307 (down 27 p.c year-over-year). Cumulatively, over 60,000 Jaguar I-Tempo have been offered globally.
Jaguar I-Tempo gross sales:
- 2018: 6,893
- 2019: 17,355
- 2020: 16,457
- 2021: 9,970
- 2022: 7,307 (down 26.7%) and 11.9% share
2023 is now on monitor to grow to be the slowest yr for Jaguar I-Tempo gross sales – probably round 5,000 models.
It is arduous to be optimistic in regards to the Jaguar I-Tempo, because the 2024 mannequin yr will retain its current powertrain, whereas competitors turns into extra fierce, each on the efficiency/vary degree and with reference to pricing.
Subsequent yr ought to carry a significant change to Jaguar and Land Rover electrification, as a brand new wave of all-electric fashions will arrive. The primary shall be an all-electric Vary Rover BEV, scheduled for market launch in 2024.
Jaguar is ready to grow to be a 100% all-electric luxurious model with a number of new fashions, together with a 4-door GT (scheduled for unveiling in 2024 and assigned to the manufacturing facility in Solihull, United Kingdom).
Among the new BEVs would possibly get a driving vary of as much as 450 miles.