Ever since Cadillac unveiled the Celestiq ultra-luxury electrical sedan in October 2022, we knew it was going to be the costliest EV constructed on GM’s Ultium platform.
On the time, Cadillac stated the Celestiq would price over $300,000, and we now know precisely how a lot over $300,000 that’s: lots, because it seems. Cadillac executives stated this week the Celestiq will begin as a “clean canvas” priced round $340,000 earlier than patrons add their private finishes.
Cadillac international chief advertising officer Melissa Grady Dias revealed the beginning worth in a LinkedIn put up and famous that it doesn’t embody delivery. The vacation spot cost can be disclosed later, a Cadillac spokesperson advised Automotive Information.
Grady Dias stated the carmaker has seen sturdy demand for the Celestiq since its reveal final 12 months, though she did not present specifics. Cadillac has not disclosed the variety of preliminary patrons for the Celestiq but, however chief engineer Tony Roma stated in December that buyer curiosity lined the primary 18 months of manufacturing. Do not count on an enormous quantity, although; he additionally stated the automaker will be capable of make two autos per day.
“Since its introduction, we have seen extraordinarily excessive demand for Celestiq. Shoppers who start this bespoke journey can personalize their Celestiq and make it a real reflection of their character – the chances are countless. The bespoke spirit of Celestiq can be decided by the shopper’s stage of curation, however the clean canvas will begin at roughly $340,000 MSRP.”
Melissa Grady Dias, Cadillac international CMO
She added that the posh model will notify patrons beginning this week that they’ll start the method to design their autos. No two Cadillac Celestiq sedans are anticipated to be alike after patrons tailor them to their particular person tastes. Clients will select a dealership earlier than they end designing their autos.
“Engaged purchasers and their Celestiq Licensed Seller of alternative can be guided by means of a design session course of by a Cadillac concierge, devoted to aiding them with each side of their automobile design journey. As purchasers create their individualized Celestiq, they’ll have the chance to work with among the world’s most proficient designers to make sure their imaginative and prescient is totally understood and executed with excessive precision.”
Cadillac will construct the Celestiq by hand at GM’s World Technical Middle in Warren, Michigan, marking the primary time a manufacturing automobile is made there. The Cadillac Celestiq will debut for the 2024 mannequin 12 months, however the automaker didn’t say when deliveries will begin. Nevertheless, Tony Roma beforehand stated that manufacturing would begin in December 2023.
The corporate is within the means of changing a constructing on the tech heart campus into Cadillac Home at Vanderbilt, named after designer Suzanne Vanderbilt, who labored for Cadillac after becoming a member of GM Design in 1955.
The constructing will home a concierge service for Celestiq purchasers from all over the world to design their autos. The Cadillac spokesperson stated the ability is almost full and can open this summer time.