Lucid Motors makes some extremely compelling EVs. With record-breaking acceleration and vary figures, the Lucid Air’s engineering captivates many. However the agency has seen a decline in each manufacturing and gross sales lately.
In This fall 2022, Lucid noticed its most voluminous quarter ever, with 3,493 items produced. Nonetheless, ever since, Lucid hasn’t but matched that determine. Within the first quarter of 2023, Lucid constructed 2,314 luxurious sedans (34% decline from This fall 2022), and within the second quarter of the identical yr, Lucid produced 2,173 items (38% decline from This fall 2022).
To fight this, Lucid has been providing extra substantial offers for consumers, together with lower-interest loans in addition to lease specials. Throughout Lucid’s Summer time Occasion, the agency is providing the Air Pure AWD for $995 a month for 36 months with $7,945 down. However Lucid’s offers aren’t restricted to the US.
For Saudi Arabia, the nation the place Lucid will start establishing its new manufacturing facility, there are new methods to check out one in every of its electrical sedans. Per initiatives from the Kingdom of Saudi Arabia’s Nationwide Technique for Transport, there’s an elevated emphasis on car-sharing applications.
Theeb Lease-A-Automotive is an early adopter of this initiative, taking supply of 10 Lucid Airs so as to add to its rental fleet. Providing a automobile just like the Air as a rental automotive is an efficient enterprise resolution for each the producer and the rental firm.
Theeb Lease-A-Automotive produced a video on YouTube showcasing its new providing. The video depicted passersby taking images of the Air and sharing them on social media. With a sublime design, the Air generates a lot of consideration on the street, and that alone is a superb advertising device for the producer.
Together with getting extra customers to decide on an Air as their subsequent automotive, Lucid nonetheless wants to extend its manufacturing capability. With one other plant primarily based within the Center East and elevated efforts to get drivers into Lucids, the EV agency has the prospect to make up for misplaced floor from its earlier two quarters.
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