Ford Reduces F-150 Lightning Pricing: Elon Musk Says It's Considerably Costly

The current worth discount utilized by Ford on its all-electric F-150 Lightning pickup raised many feedback, together with one from Tesla’s CEO Elon Musk.

Elon Musk famous that the Ford F-150 Lightning is a “good automobile,” however “considerably costly”. As we perceive, in Musk’s opinion, it is nonetheless too costly, even after the $6,000-$10,000 worth reductions (relying on the trim stage).

Tesla’s boss wrote additionally that worth issues loads when rates of interest are excessive:

“The Ford Lightning is an efficient automobile, simply considerably costly, particularly given the excessive rates of interest today for any form of mortgage”


Effectively, that is attention-grabbing enter, particularly since there are two heavyweight contenders simply across the nook. The Tesla Cybertruck not too long ago entered manufacturing (the primary unit marks the ramp-up begin), whereas Common Motors is engaged on its Ultium-based Chevrolet Silverado EV.

If Elon Musk considers the Ford F-150 Lightning costly (beginning at an MSRP of $49,995 and going as much as $91,995 for the Platinum model, earlier than DST), then, as we perceive, we must always anticipate noticeably decrease costs for the Tesla Cybertruck.

How a couple of $35,000-$40,000 Tesla Cybertruck entry-level model then? Is that this attainable?

We do not know the Tesla Cybertruck specs, particulars, or pricing, however Elon Musk provides that its electrical pickup “will win,” which signifies some form of competitors or not less than a reference level.

“Cybertruck will win”


An enormous a part of the long run competitors within the all-electric pickup section will likely be quantity. With out quantity, it will likely be most likely troublesome to compete.

Ford is on the brink of obtain an annual manufacturing run price of 150,000 items (12,500 monthly) earlier than the top of this 12 months. It could be a really excessive outcome in comparison with simply 8,757 items offered within the first half of 2023.

In the meantime, Tesla could be very doubtless concentrating on not less than a six-digit quantity (100,000+), particularly if one believes within the story of a whole bunch of hundreds of reservations (1.6 million items, in line with one of many stories from November 2022).