US: Mitsubishi Outlander PHEV Set Gross sales Report In Q2 2023

Mitsubishi Motors North America (MMNA) studies that its car gross sales in the USA in the course of the second quarter of 2023 improved by over 12 p.c year-over-year to 24,602. Nonetheless, the year-to-date outcome stays within the pink at 45,540 (down 5.7%).

In the meantime, Mitsubishi’s solely plug-in mannequin – the brand new 2023 Outlander PHEV – in Q2 famous 1,620 gross sales (up 298 p.c year-over-year), which is the second consecutive quarterly document.

The Japanese plug-in hybrid is just not anticipated to overcome the US market, nevertheless it’s doing higher than ever, representing 6.6 p.c of the model’s whole quantity.

The common Outlander additionally sells properly (14,368 items and a brand new document in Q2), outselling the PHEV 9:1.


To date this yr, Mitsubishi Outlander PHEV gross sales within the US amounted to three,217 (186 p.c greater than a yr in the past), and seven.1 p.c of Mitsubishi’s whole quantity.

Let’s observe that that is really not that unhealthy outcome. For instance, the PHEV share out of Toyota gross sales within the first half of the yr was simply 1.5 p.c (plus further 0.4 p.c BEVs).

Mitsubishi has already beat its 2022 plug-in hybrid automotive gross sales (1,961 items) and is on the appropriate path to set a brand new annual document (the present one is 4,166 items in 2018). 6,000 items shouldn’t be an issue, assuming 1,500+ per quarter.

Cumulatively, the corporate bought over 18,000 Outlander PHEVs within the nation, in comparison with properly over 300,000 bought globally (primarily in Europe) since 2013.


Earlier than the top of this decade, Mitsubishi intends to supply extra rechargeable fashions. We heard about a number of all-electric autos by 2028, together with pickups and SUVs. It will be nice to see some new BEVs, which probably would allow the model to actually rebound.

As we perceive, the market launch of recent BEVs within the US – in partnership with different manufacturers within the broader Renault-Nissan-Mitsubishi Alliance – have to be mixed with native manufacturing, to be eligible for all incentives. That may be a major funding and probably might be associated to Nissan’s manufacturing plant (Mitsubishi bought its plant in Illinois to Rivian fairly a while in the past).