Volkswagen Beetle EV Revival Dominated Out By CEO: Retro Is “A Useless Finish”

The Volkswagen Beetle, which is among the longest-running nameplates within the historical past of the German firm and of the world, won’t be revived as a part of the marque’s technique for a full-electric future.

The knowledge comes from the model’s boss Thomas Schafer, who spoke with the British publication Autocar after a digital rendering of what appeared to be a modern-day interpretation of the long-lasting Beetle surfaced on-line. The purple automobile, pictured under, is a computer-generated idea designed for the appropriately named superhero Ladybug who stars within the upcoming animated kids’s movie “Miraculous: Ladybug & Cat Noir, The Film.”

Talking about counting on nostalgia to revive sure fashions from the corporate’s previous, Schafer mentioned that it “can be a useless finish.”


“Clearly we now have a number of names in our historical past, however there are solely, I would say, slightly greater than a handful which might be actually iconic and world. There are the standard ones, the Golf, the Tiguan… Would you do Scirocco or would you do Arteon? Most likely not. That’s a part of our naming philosophy that we at the moment are finalizing.”

Relating to the Beetle comeback, Schafer says that it has had its day and that it’s time to maneuver on with fashions which have seen important success in recent times.

“I would not say with 100% [certainty]. However from the place I stand now, I would not take into account it,” Shafer commented for Autocar. “It is the identical as Scirocco: it had its day, then there was a brand new mannequin based mostly on a reinterpretation. To try this once more? I do not assume so. And going ahead with balancing all these applied sciences and the associated fee that’s related to it, you have to make investments cash in the absolute best place.”

With this being mentioned, VW’s all-new ID. Buzz is a nod to the corporate’s iconic Kind 2 Microbus from the Fifties and Nineteen Sixties, however in line with the corporate’s CEO, it doesn’t signify a want to proceed down the retro path with comparable revivals.

As a substitute, Volkswagen’s all-electric future will probably embody the Golf and GTI nameplates, in addition to the Tiguan, which is due for an all-new technology. The ID. 7 sedan virtually replaces the growing older Passat within the electrical age, whereas the upcoming inexpensive ID. 2 may take the place of the present Polo within the agency’s lineup.

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